Remember 10 years ago when it was in fashion to position a small business to look like large business? “Our Mission…”, “We are here to help…”, “The team at xyz company…”.
Today I am updating those businesses with a clear approach. Long-term, loyal customers buy who you are, not what you sell. They believe in what you stand for and why you stand for it.
Instead of attempting to make your small business look like its something that it is not, try saying “I” and “Me”. Let that potential client see that they are buying you, your face and your work ethic.
Wearing your heart and your business on your sleeve will cut through to your right-fit target.
Remember that you attract what you are. Genuine, honest business people attract genuine, honest clientele.
Enjoy!
Ronn
